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Presented by Becky Morehouse, Stamats Shining a brighter light—through intensive usability testing—on an area critically important to marketing and recruitment, Stamats’ 2018 Adult Students TALK™ Study examines how prospective adult undergraduate and graduate students interact with institutional websites as they seek and gather information.
She earned her undergraduate and post-graduate medical degree in Psychiatry in India, and Leadership in Healthcare Certificate from UCLA, California.
Year-round enrollment cycles, varying graduation schedules, and irregular billing periods can make it seem nearly impossible to show enrollment progress.
However, guided by the adage “If you can’t measure it, you can’t improve it,” Mount Vernon Nazarene University’s School of Graduate and Professional Studies has reinvented how it creates enrollment projections, tracks conversion rates, communicates data, and applies information to improve enrollment.
The goal through this laser-focused study is to help colleges and universities of all sizes design a more successful online experience to reach and engage adult students.
Key Takeaways Presented by Katie Booth, Mount Vernon Nazarene University Measuring success in the world of nontraditional enrollment is challenging.
Session takeaways will include: Presented by Sabra Fiala, Stamats, and Jonas Sider, Prospect Cloud In today’s hyper-competitive higher education landscape, colleges and universities can no longer afford to take a reactive approach to recruitment.